Branding
Branding
“BRANDING is any conscious activity that the company performs to try to influence this set of perceptions in people’s minds.” – Brands Come True
Essentially, this means that everything you do for your company is considered branding and has the potential to be part of your brand.
This can include your offices/stores, your vehicles, your social media presence, your shipping, your website, your customer service, your employees and yes, your best graphic design logos.
Unfortunately, over 80% of entrepreneurs believe that graphic design and branding are the same thing. While visual identity graphic design is a very important part of the branding process, it is just that – a part- and not the entire process. Branding goes beyond visual.
It handles the entire customer experience on all levels, senses, and dimensions.
Essentially, this means that everything you do for your company is considered branding and has the potential to be part of your brand.
This can include your offices/stores, your vehicles, your social media presence, your shipping, your website, your customer service, your employees and yes, your best graphic design logos.
Unfortunately, over 80% of entrepreneurs believe that graphic design and branding are the same thing. While visual identity graphic design is a very important part of the branding process, it is just that – a part- and not the entire process. Branding goes beyond visual.
It handles the entire customer experience on all levels, senses, and dimensions.
Why Choose Apex Solution
We Create Result-Oriented Dynamic Applications
working in IT services developing software applications and mobile apps for clients all over the world.
